Book is BRAND NEW! No remainder mark. No dust jacket. ; 0.56 x 11.33 x
9.36 Inches; 96 pages;
The concept originator behind the New Beetle,
J Mays is among the most influential designers in the history of the
automobile. Mays's approach has revolutionized the industry by integrating
branding and identity with the design process. Also at the foundation of
his philosophy is a belief that the innovations of the past should inform
future solutions. His cars intrigue us like no others because they respond
to underlying emotional and cultural associations. This first book on
Mays's work tracks his meteoric career from his start at Volkswagen-Audi
to his current tenure at Ford, where he designs for eight lines (Ford,
Mercury, Lincoln, Mazda, Volvo, Land Rover, Jaguar, and Aston Martin).
Illustrated with more than eighty-five photographs, freehand sketches, and
computer renderings, Retrofuturism reveals new ways of thinknig
about design that have the potential to greatly change the way we live in
the twenty-first century.